Unconventional Partnership Yields Top Honors at North America’s Largest Sailboat Show
Posted: October 11, 2013
Annapolis, MD, October 11, 2013 – The newly formed alliance between Beneteau America, a world leader in the manufacturing of high quality production sailing and powerboats from 21 to 59 feet, and Maine Cottage, a coastal cottage furniture company known for its distinctive style, handmade craftsmanship and spirited fabrics reminiscent of seaside living, earned them “Best Display” at the U.S. Sailboat Show in Annapolis, Md., today.
Beneteau’s exhibit at North America’s preeminent sailboat show was adorned with furnishings by Maine Cottage and showcased the companies’ partnership.
“This is an exciting beginning to a collaboration we believe our owners and future owners will embrace for a long time to come,” said Beneteau America marketing director Maryline O’Shea.
“The partnership unites two companies, with two unseemingly related product lines, who share a genuine appreciation for enduring quality products to enhance life on the water. Our companies are coastal lifestyle brands that share in a commitment to support American manufacturing. It makes wonderful sense that these two companies, headquartered in the sailing capital of the world, would team up to present magnificent vessels with interiors to compliment the exquisite exterior design,” says president and CEO of Maine Cottage Larry Strassner.
Beneteau America president Laurent Fabre explains, “Beneteau owners value style and artisan craftsmanship. By establishing a partnership with Maine Cottage, we can offer our customers a range of choices related to accent furnishings, fabrics and more that allow them to express their interior design sensibilities on their Beneteau sail or powerboat. Moreover, we believe establishing strategic alliances with like-minded companies will lead to opportunities that otherwise would have remained undiscovered.”